Hello everyone! Tonight there will be a broadcast from the presentation of the Galaxy Note 7, in this regard, I would like to discuss loyal users and their behavior. What are the guides of those who buy smartphones from the company for many years in a row and what they pay attention to.
Usually when they talk about a loyal audience, they immediately remember the company Apple. Indeed, they managed to create a good product that binds to itself not only by quality or design, but also by the ecosystem. Moving from smartphone to smartphone, we know that we will get the familiar user-friendly interface and the best operating speed. But on Android the situation is not so clear. The fact is that not all flagships of this or that company are successful, so often choosing HTC in 2014, the user may well switch to Samsung or Motorola. At the same time, not all companies try to organize succession. I remember the same HTC Sense changed a lot from version to version and what we see in Sense now is not at all like the Sense of the times Android 2.1. But if you recall TouchWiz, then it has visually changed not so dramatically. No, of course, the new versions look much more laconic and more appropriate within the framework of the entire Material Design concept, but desktops, settings and much more have not changed much. Of course, for some users scolding TouchWiz, this is a minus, but an ordinary inexperienced consumer will be happy to see the familiar interface a couple of years later, because he will not have to understand it again.
And my question is as follows: can you call yourself a loyal user of a particular company? Will you buy a new smartphone from the same company two years later, or have you already done so? I myself think so: every year different companies have their ups and downs, take the same HTC with their mediocre cameras earlier and a very decent camera in the latest flagship. I mean, the leaders in Android change every year and it is much more difficult to remain loyal than in the case of Apple, where there are no competitors on the same iOS. On the other hand, if a person leaves Apple, then this is just a big blow for the company, because if he did not like something, then very good reasons will be needed to return back.
