'Naming' is an important stage in the creation of a device. However, not all manufacturers have a logical approach to this process.
Not far off the announcement of a new device from the Chinese startup OnePlus. No official confirmation has yet been received, but judging by early leaks, it will be another powerful smartphone in yet another slim and attractive all-metal body. I am more than confident in the adequate operation of the device. Most of all I like the name in it: the third device of the manufacturer from Shenzhen will be called .. OnePlus 3.
There's that logo. OnePlus 3 with AMOLED display and 3000mAh battery. pic.twitter .com/zvat9NaFd4
– Evan Blass (@evleaks) May 17, 2016
It's simple. Not OnePlus X-3. Not OnePlus Three Extreme Plus. Not OnePlus 3S Pro. NonOnePlus Universe M3. The name is simple and meaningful, which cannot be said about most other devices on the market.
I understand. Gadgets have had super complicated names for a long time. The landmark Sony Walkman portable music player was actually called the TPS-L2 Walkman. The Xbox game console update from Microsoft was called the Xbox 360, and the third generation was called the Xbox One. Arnold Schwarzenegger's Terminator was indexed T-800. But all of these machines were designed as unique products that will last for a while. They do not belong to a host of identical products that receive annual updates. So why, in the modern variety Android – of devices, their names are so complex and meaningless?
Why don't all manufacturers start naming devices chronologically?
For example, LG released the V10 smartphone last year. Where are the devices V from the first to the ninth? They do not exist, the line began with index 10. What will the new smartphone, which will be released in the fall, be called? V20? V11?
In 2012 HTC launched its flagship One line with One X. A year later, One M7 became its successor. Then there were One M8 and M9, and this year the index went digital – 10, having lost the letter designations. Not taken into account HTC One A9, released one year after One M9.
According to VentureBeat, Lenovo this year will likely change the name of the Moto X flagship to Moto Z (what happened to Y?). And this is after Sony announced exactly the opposite: the Xperia line of smartphones will be called Xperia X instead of Xperia Z.
If you are not yet completely confused, then it is worth noting that I have not yet touched on all the major market players. We have not yet reached additional product lines, such as the Samsung Galaxy A (notoriously inferior to the S series, while in education, food and general culture the index 'A' denotes the highest category), the Samsung Galaxy II Epic 4G or the release of the Nexus model 5X a year after the Nexus 6, and the 'jump' Huawei from P2 to P6 reminded me of an old 90s joke about Capcom who couldn't count to three when it came to Street Fighter . The original game was released in 1987, the second in 1991, but then it took Capcom eight years and half a dozen variations on Street Fighter 2 before the third was released.
It turns out that in the world of technology, one plus one does not equal two.
Original material by Ben Sin
Manufacturing companies spend a lot of money creating a positive image of their products, often forgetting that everything can be crossed out without paying due attention to the name. What are market players guided by when choosing complex names with confusing numerical and letter indices? Not so long ago, I was choosing a budget smartphone as a gift to an old friend, I was amazed at the madness that prevails in the budget segment. Not only that, even if you take the line of one manufacturer, then there are many faceless outwardly devices with similar characteristics. The cherry on top of the cake is the name in the style of the Samsung Galaxy Ace 4 Neo Duos SM-G318H / DS Black, which I bought as a result (attention), just such names can be easily found both in online stores and in real communication stores. An unassuming user will certainly not delve into the meaning of these words and numbers, he will be embarrassed and take something with a simpler name. Experienced users, of course, understand the 'hierarchy' of devices, but for many, constantly changing indexes from the same manufacturer are not pleasant and correct.
Returning to the question of the reason for such names, most likely the point is in the notorious differentiation of products on the market. The flip side of the coin, however, is also present: in an effort to separate their models from competitors, manufacturers often create a notable mess in their own product portfolio, making it difficult to simply and competently choose the right device. Are bulky and illogical names bothering you? Or do you not look at them, knowing exactly the characteristics and clearly defining expectations from the new device?