Google loves and appreciates experimentation. And he certainly believes that the potential Android is not yet revealed and half and the most interesting of this platform is yet to come …
It is generally accepted that any large corporation is just a faceless machine for pumping money out of consumers. That it is worth digging a little deeper, and it turns out that there is no fundamental difference between company A and company B, because no matter what beautiful words they say, there is only one thing behind them – the desire to force their services on users.
Actually this is not true. Each company has its own face, and making a profit is the main, but far from the only motive. Another thing is that behind a ton of marketing cosmetics and advertising make-up, this very face is not so easy to see. And many corporations change masks like gloves, speaking today for one thing, and tomorrow for another.
And yet, no matter how diligently the company plays its role, the character of the actor himself sometimes makes itself felt. If you look closely at the same Google, you will notice that its real features sometimes shine through the masks of the “corporation of good” and “the insidious NSA spy”. And, in my opinion, the main ones are the love for bold experiments and the belief that a fairy tale can really come true.
It must be said that these qualities have been sideways for the company more than once. Getting involved in risky experiments and trying to take on new heights from a swoop, the search giant was often left with nothing. The company has enough controversial and unsuccessful projects, which even its most devoted fans cannot but admit. On the other hand, it was a slightly naive belief that nothing is impossible in the world that allowed Google to become one of the most famous companies. For many ideas, which later thundered all over the world, no one, except Google, would have given a broken penny. Take the same Android, which was not only very risky, but also completely out of profile for Google project. It was sheer madness to gamble heavily on a tiny development team dreaming of overthrowing Symbian's tyranny in a couple of years, but Google didn't stop it.
Another prime example of this approach is the Google X laboratory, which deals with 'shots at the moon'. Just listing the projects of this unit will make any sane person cringe with laughter (the flying skateboard and the orbital elevator are far from the craziest), but Google believes that one day they will be able to succeed. You can read more about this at the link below.
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Offtopic: Google X Lab and Project Loon |
Google is not shy about expressing its position loudly and is trying to support those who look at the world the same way they do. For example, this summer, the company launched a new site called Android Experiments, where it has collected the most daring and unusual applications for Android.
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For developers, this site is a demonstration of the platform's capabilities, a source of inspiration and a selection of interesting ideas (by the way, all applications are open source, this is a prerequisite). For you and me it is a kind of exhibition-sale, where a variety of exhibits are presented. They are united by only one thing – a fresh look at things and a bold attempt to go beyond the usual framework.
For example, this program will one day be able to become a full-fledged alternative to GPS, which will reduce battery consumption by 80% when determining and tracking location.
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And here is an application that will make Android a smartphone the 'brain' of a miniature robot photographer. There is also an assembly diagram nearby.
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Here are live wallpapers that can turn your smartphone's home desk or smart watch screen into a real museum. Interestingly, the name of the application is spelled as 'Muzei', an explicit reference to the Russian word.
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Slightly away from it, an application is presented that is something in between a digital compass, maps and a program for working with augmented reality. Now it's easier than ever to find out what surrounds you.
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And this unpretentious 'drawing' with a truly Spartan design will add depth to your creativity … and in the most literal sense of the word. Any drawing will immediately become three-dimensional, you just want to.
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Don't want to paint yourself? Well, it is not necessary, because a simple home-made robot may well do it for you. Here it is, the beauty of the 21st century!
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These are just a few of all the applications presented on Android Experiments, you can familiarize yourself with the rest by clicking on the link provided. Anything you like can be installed on your phone, although there is not much sense in this – this is, first of all, a gallery of ideas, not finished products. A set of colored plasticine, from which each developer is free to mold something of his own.
Do you think there are any promising ideas among them, or in a year no one will remember them? Several ideas come to my mind at once, how and in what products they can theoretically be used. If, of course, change in your own way and bring to mind.
