Now one of Sony's partners is Karl Froch, a famous boxer. Strange, I didn't notice this news anywhere, I found it in the English-language blog of the company. Cooperation will take place not only as it usually happens, a lot of beautiful photos and that's it, Karl will use the company's devices in training and tell how to work out more effectively using various gadgets.
For example, we have already prepared one video about hours and training, if you know English, feel free to look, if not, then also look – because this is how many hours a week a person trains.
[iframe url = '// www.youtube.com/embed/qj1GDsjJrrM']
Apparently, then there will be videos about using a bracelet with a heart rate monitor, headsets and other accessories. The idea is very good, I would advise Sony to localize the videos (to make subtitles). Carl Froch is a really good boxer and for the target audience he may be more interesting than, say, Maria Sharapova.