About delicious food and an interesting person.
Friends, we all love to eat, someone bigger, someone smaller, this unites us all. On weekends, it is customary to go to visit, to the theater buffet or to a nearby pizzeria, where you can get a delicious treat. But what about those who are so tired at work that they only have enough strength to send their wife (husband) to the store for ice cream? Urban residents have a simple answer – food delivery! As a rule, in every major city you can find any delivery, from sandwiches and set meals to sushi and Ossetian pies. But how do you make sense of this sea of proposals? How not to run into deception, not overpay and not kick out after a salad or roll? View delivery overview!
Meet! Vitaly Pokashevarim is our guest. This is one of the most prominent heroes who risk their health and taste food for all of us. Vitaly's channel has changed its sixth ten million views, and on the site you can find a lot of useful information about food, simple and not very recipes, many of them are exclusive. Reviews of food delivery are accompanied by Vitaly's sparkling humor, good music and high quality video (thanks to the Pokashevarim team). It's time to ask a person who knows everything about food a few questions:
Vitaly, can you tell us about the moment when you got the idea to do reviews on food delivery? What were you eating at that moment? Or was it a deliberate decision of a real entrepreneur? What were the motives?
Hello! The decision to do reviews is a logical decision that came out of the recipe section, where I just cooked food and filmed. Also, my friend Oleg Grigoriev (aka Glorious Friend), who began to make this story in St. Petersburg, had a lot of influence. I decided to become useful to Moscow.
In your reviews, you pay special attention to the appearance and behavior of the courier. Tell us about your most vivid impressions of such meetings, what should a courier look like to please you?
The most vivid impression was from the courier of the restaurant Peacock Mavlin. A perfectly ironed, nice looking person brought food. It was cool. There were other examples as well. There were also calls like 'Hey, go out into the yard, get some food'.
Recently, the media described the appearance of the citizen who voted for Trump, this is a middle-aged white man with a secondary education, with a job and family. How would you describe your main audience? Did you do such research? Maybe a middle-aged man who likes scrambled eggs and sausage? Or a woman who needs to feed her family?
My viewer is just cool. I have no idea what it looks like. Maybe this is a fat man with shortness of breath like me, or maybe this is a beautiful fairy. I have them all. And I adore everyone.
During the filming of the reviews, you eat very tasty, were there any cases when, due to the protesting roar of the operator's hungry stomach, you had to reshoot the video?
I have a very discreet operator, there was no such thing.
How do you choose delivery for reviews? Do they contact you themselves, choose at random or at the request of subscribers?
I choose 99% of the deliveries in the review myself. Some advise viewers. Some deliveries themselves are ready to order a review of their institution from me. But they are few. As a rule, everyone merges, when the question 'we need a POSITIVE review on our delivery', we answer 'We can do a review, but it will only be honest'. They are just afraid.
Our resource is dedicated to electronic gadgets, so I can't help but ask which smartphone do you use? At home: computer or laptop? Is there time for toys?
I have a MacBook pro. For me, this is the number one laptop, because it never let me down (pah-pah-pah). Although the previous Mac let down – he allowed himself to be stolen from the car. My phone is Samsung A5, nothing special.
Your work is directly connected to the Internet, and during your vacation you go to social networks? Or run like fire?
I have already become a public and internet addicted person. For me, the Internet is a job, so yes, I'm constantly online.
Everyone gives money to get food, and you eat (and cook) food to get money. How do your loved ones feel about this?
Relatives are normal, if only the kitchen was then clean.
After reviewing the next food delivery, who gets the uneaten?
I have a big family. We eat together, but only if it is possible to eat.
Have there been times when they brought something completely different from food? And after your review, what was the delivery response (if any)?
There were different reactions. Someone tried to invite me to a personal meeting to clarify the relationship. Someone just wrote something like 'thanks, we will work on quality'. In general, every tenth delivery reacts somehow, that is, not very much.
Can you recommend several deliveries (for different wallets) to our readers?
If you want sushi – Dostaevsky, Excellent sushi, Delicious sushi (Domodedovo). If pizza – PapaJones, Dominos, DoDo, Transpizza.
You are probably monitoring the emergence and disappearance of new food deliveries. Are there more or less one-day deliveries? How can you tell a 'basement' from a restaurant by their website?
I do not monitor. And unfortunately, the basement cannot be distinguished. Sometimes restaurants (if this is obviously understandable) bring such game that one might get the impression that they made this food somewhere deep underground.
Are you planning to expand to major regional cities? Maybe Peter, Novosibirsk, Yekaterinburg? Not everyone lives in Moscow.
There are no clear plans. Moscow is too big to plan something like this.
Almost everyone in the house has salt, pepper, bread, flour, pasta, eggs, mayonnaise, canned meat and fish, potatoes. Which of all this would you cook for yourself?
Definitely a casserole.
You ruthlessly debunk myths, especially in sushi reviews. Have you been haunted by the 'Japanese' chefs from 'Japanese' sushi bars for discovering the secret of flying fish roe (which turned out to be herring roe) or snow crab (crab sticks)? What is your attitude to such a free interpretation of the names of products?
I do not think that I am revealing any too serious secrets. This information is on the surface. The Yakuza are not running after me yet.
Thank you very much for the interview, good luck with your business and the last question: 'please tell me what will happen in the next issue of' Cook '?
Thanks for the questions! Soon we will launch a new, as it seems to me, interesting section on the channel – Business lunch. I want to see what the working people are fed at lunchtime. I think it will be a useful and interesting rubric. At the same time, I will take a break from all those sushi / burgers / pizzas.
Friends, please speak up in the discussion, what kind of food do you prefer outside the home? What questions would you personally ask Vitaly? Be healthy and see you soon.