Today I propose to discuss the place of buying a smartphone. What do you prefer? Branded retail? A large retailer? Small online store?
The idea for this article was thrown to me by communication with a Chinese brand. We discussed the development of branded retail and work with partners, and after the conversation I thought: I wonder, where would I go, all other things being equal? And I realized that most likely it was in the company store. Why? Firstly, as a rule, it is more spacious and comfortable than most of the network, secondly, consultants there are more advanced, if only because they need to know about fewer products, and thirdly, if I chose something, I will hardly be persuaded to another brand, because it simply does not exist. Fourthly, I can touch the smartphone I need and look at it live before buying, this is also important. And finally, I know for sure that I will be given a normal packed product that has passed all the checks, etc.
If you buy in Svyaznoy or Euroset, then most of the boxes are already unpacked (it seems to be according to some kind of regulation, but I will not tell you for sure), you will definitely try to sell a model for which the consultant will receive a greater bonus, but in ' gift 'you will receive paid insurance, glass and other' joys'. I often heard how people formalized all this with the words that they cannot refuse.
However, the reality is much more varied than the ideal world, so in fact I rarely visit branded stores, the reason for this is simple: their prices are usually trite higher than those of most retail chains. Plus, such shops are rarely near the house or metro. As a result, if I go to the Samsung gallery, for example, then only to see new items, the last time I bought a Galaxy S3 there.
As for small online stores, I prefer to order delivery, because I just can't stand Gorbushka, where most of them sit. Others, as a rule, are located too far from the metro, and you don't want to waste your time on a trip.
I don't want to raise the dispute about 'buying from us or ordering from China' now, this is an eternal song, so I will ask my question differently: what criteria do you use to choose a store? Is it always the price, or are there some other parameters that significantly affect your choice?