Now I am testing several smartphones that I really like, but are objectively inferior in technical characteristics to their competitors. I would like to talk about this phenomenon in today's column.
In one of the issues of Friday's column, I talked about a sufficient minimum for a smartphone, at which I would be comfortable using it. I don’t remember what he looked like then, but now I can update my vision on this issue: HD resolution, IPS-matrix, oleophobic coating, a chipset of Qualcomm Snapdragon 410 level, an average 8 MP camera and one day autonomous work. Basically my minimum program is Wileyfox Swift.
When I test some smartphones, additional advantages of specific models are added to this minimum: functional and comfortable shell, attention to design, compact dimensions or just a pleasant overall impression of the device. And so, I use a similar model, and closer to the conclusion of the review, I start looking at the closest competitors, and it turns out that many of them have either a better chipset, or a better screen, or the characteristics are the same, but the price is lower.
On the other hand, why is a more efficient chipset now? Not so many users play productive toys, and for good everyday operation of the device, high-quality optimization is needed rather than a powerful processor.
The display is also not so obvious. I recently came to the test LG K10 with a very good display, I use it and do not enjoy it, and then I look at the specifications and see HD-resolution. And the chipset is not particularly powerful in it. But the device works fast, and the picture quality on the display is very good, does it really get bad just because there are competitors with higher resolution?
Somehow it turns out that at the moment only the company Apple managed to distance itself from the requirements for technical characteristics, while its devices did not become worse from this, I am very pleased with my iPhone 6, despite 1 GB of RAM and HD resolution.
Now we live in a time when top-end performance is no longer so important, and for convenient use, an HD display and an average chipset are enough. But users continue to look at the characteristics, because it is very difficult to assess the convenience of the device remotely. And if the observer tries to prove that this or that model is good, the commentators begin to be indignant: 'How is that? Yes, I will buy an apparatus for this money with such TX! '
What do you say, dear readers? From what criteria do the characteristics cease to play a key role for you? What do you focus on when buying a smartphone?