Today we will discuss how important brand loyalty plays when buying a particular smartphone.
In one of my articles, I argued that it is wrong to judge the quality of all the company's products by one unsuccessful model that you tried several years ago, especially when it came to the middle or budget segment.
Mobile environment no. 85. You have no room for error – how users judge companies
This time I would like to talk about the opposite behavior, how much a good product of this or that company will stimulate you to purchase its own updated version after a while. It's not about updating every six months now, but rather a scheduled update, once every couple of years or less. That is, let's say you used HTC One X for three years, and then, when you realized that it was time to update, you decided to take the same HTC 10, because there were no special complaints about the previous model It was.
In my opinion, there are several parameters that shape customer loyalty when it comes to smartphones. First, it is, of course, the shell. Now all manufacturers are trying to make their add-ons over the clean Android as convenient and functional as possible so that the owner gets used to them and, at least, feels discomfort in their absence. For example, after Meizu MX2 I found it very inconvenient to use devices in which there was no way to quickly mark a message as read. It would seem what a trifle, but no!
Or the same handy dialer in HTC Sense, which has long been the benchmark among such apps. Of course, it becomes not so comfortable to use another dialer, where there are not even Russian letters. Large handy add-ons or small inconspicuous 'chips' just form the user loyalty. Or, on the contrary, TouchWiz microlags that are inherited into each new Samsung flagship may force someone to abandon the company's products.
Another important parameter is the speed of work. If after the purchase the device worked quickly and this lasted for a long time, then, perhaps, two years later, seeing that the model has started to 'dull', the user may decide that the smartphone is already old and it is time to update. And, keeping in mind the initial speed of his work, he will choose the product of the same company.
The last parameter is design. Although everything is very controversial here, because if the old model looked good and the new one looked bad, then this is unlikely to push you to buy it. But if some kind of continuity in the design remains and the user likes it, then he will most likely take this into account when making further choices.
But if we talk about ordinary buyers, I was wondering what could force an advanced geek, for example, our reader, to upgrade a smartphone to the same brand. After all, the shell and design are not so critical for him, and he can fix any software problems either with third-party applications or with custom firmware. Dear readers, I ask you to tell us what you are motivated by and what you look at when buying a new smartphone. What would make you buy a new flagship from the same company?