When reading reviews, the following tendency is often observed: the text of the review is ignored, and the reader immediately goes to the conclusion. We figure out why this is happening, good or bad.
Sometimes in the comments I read the following: 'I have not read the review, only the conclusion, and this is what I think …' At first I was very upset with such comments, because it turns out that from your work, readers are only interested in the conclusions, but they missed most of the review. Over time, I began to take it easier. In the end, the reader will figure out what he needs and what not. And a little later, I finally understood why this was happening.
Specifications
Now, in terms of software in most devices, everything is the same: either stock Android is installed, or the manufacturer's own shell, which everyone has known everything about for a long time. Therefore, the differences lie in design and technical characteristics. For an experienced reader, it is enough to look at the list of performance characteristics and the price with just one eye to understand how interesting this device is. We know this, which is why we decided to put a plate with characteristics at the beginning of the articles. Special thanks to everyone who voted for this innovation in one of the 'Mobile Environment' releases.
Fatigue
Artyom Lutfullin recently had a great note on 'electronic fatigue'. I do not agree with all of Artyom's thoughts from that post (apparently, the age difference affects), but he very accurately noticed that there is now a certain oversaturation with gadgets. Users have lost their former excitement and desire to constantly look for new items, and even the crisis has pretty much spoiled the mood. Therefore, the reviews are read diagonally, and many immediately jump to the conclusion in order to isolate the most important thing.
Lack of time
Added to oversaturation and 'electronic fatigue' is the banal lack of time. If you choose a smartphone for yourself, you have no time to reread a ton of reviews. We quickly looked at the pros and cons and made a decision.
We try to write the conclusion in such a way that it contains all the important pros and cons, as well as the features of the device in comparison with competitors (and indicate the competitors themselves). In fact, the conclusion is the quintessence of the review, so it should come as no surprise that those looking to save time jump straight to this point.
Regular readers
Our regular readers may already know most of the information about the new product from news and other sources, and some of them are already the owners of the monitored devices (if we are not talking about some exclusive reviews before the start of sales), and they are just interested in reading the author's opinion about model, without listing all controls, etc.
Commentators
And, of course, there is a certain layer of people who come to the articles to read the comments. In reality, there are not so many of them as they themselves think (about 1% of all visitors, maybe even less). This audience may not even read the conclusion, but immediately run into the comments. By the way, this description does not apply to all commentators.
Conclusion
In fact, in addition to active commentators, we have a huge 'silent' audience. These can be people who just come to read 'Spillikins' or our Buyer's Guides, random visitors who followed the link from Yandex.Market and many others. Here they, as a rule, read the articles in full, they are in no hurry and just came to us to have a good time for another article. Therefore, I would not say so categorically that now only the conclusion is read in the reviews. As Eldar Murtazin said, there is always an audience for large and detailed articles. I'd like to add that Mobile-Review has articles for both lovers of large texts and those who prefer small notes (for example, the format of our Android – blog is designed specifically for small interesting author's posts).
How do you read articles? Completely or just a conclusion? Or maybe just comments?