Just today I was at the press conference of PayPal and Data Insight, where they said that 39% of users prefer the convenience and simplicity of ordering in an online store, rather than the lowest price. Let's talk about this in more detail.
You know, personally, I am always for a lower price, if both stores have the same reputation, I am ready to make a few extra clicks and understand the site interface, but at the same time save a couple of thousand with a price tag of 20,000 rubles. However, according to a study by Data Insight, most users prefer the convenience of ordering and are willing to overpay for this option. Honestly, I was very surprised by this information, so I decided to ask you, dear readers, what would you prefer, other things being equal – the convenience of ordering or a lower price? Why?