Based on materials theverge.com
The Samsung Galaxy S10 smartphones were unveiled at the event on February 20, and the first customers will receive them only on March 8. Before making these devices public, the company released the teaser 'We know you know what's coming'. In fact, this is a surrender to such sources of information leaks as evleaks and Roland Quandt. For many years, all brands fought to ensure that the characteristics and images of the upcoming devices did not appear before the announcement, but here it is, the white flag.
And a few days later at the Mobile World Congress in Barcelona, the company LG should show the G8 ThinQ. Yes, the model name has already been officially announced, as well as some of the characteristics, such as the Crystal Sound screen OLED (which vibrates, due to which it works as a speaker), a quad DAC (of course, with a separate audio output) and a 3D front camera for face unlock functions. In general, LG is perhaps the first of the companies that abandoned the fight for secrecy, instead officially publishing the selected characteristics and features of the devices to attract more attention to the announcements. Like this year, when even the name of the product appears in all official mentions long before the announcement ..
Other companies, like the Chinese one Vivo, generally post easy-to-read images of their smartphones without fuss before the announcement. The considerations are the same as those of the rest – drawing potential buyers 'attention to theirs and distracting them from competitors' devices by promising half a dozen cameras, bright design and a new user experience with a screen that takes up the entire front panel. While Vivo is struggling to distribute its products outside the PRC to the markets of Europe and India, it needs to compete with the murky photos from the leaked information about the Galaxy S10, to which it is reasonable to respond with excellent photos and renders of its own devices.
Chinese brands are especially interesting in this regard, since they can easily present the device on their market, without any official international publicity, and then in a month solemnly roll out the device to the world market. This is exactly what was done in Honor when announcing the View 20. And Senior Vice President Xiaomi Wang Xiang took and posted on Twitter a photo of the back panel of the upcoming flagship Mi 9 on February 14, although the official presentation of the device took place a week later. However, he also indicated that the announcement would be on February 24, and the company decided to show the device on the 20th.
# Mi9 is here!
We used nano-level laser engraving holographic technology + dual layer nano coating to create this beautiful and unique color.
For more details, make sure you check out our new product launch on Feb 24！ pic.twitter.com/vtBLCJTBQD
– Wang Xiang (@XiangW_) February 14, 2019
The general trend uniting the above examples was a response to the enormous difficulty in preparing a simultaneous global presentation of the apparatus, which should remain completely secret until the show itself. And there are a million obstacles to maintaining incognito. For example, there are people who have leaked their profession, and they carefully inspect your site for any prematurely loaded advertising materials, there are partner operators who want to test the device in a few weeks, or even months, for its work, there are reviewers and influencers to whom you want to give the device for review in order to find out their opinion in advance, there are sellers who can easily put the product up for sale if they received it before the official announcement (as happened with Huawei P20 Lite ).
But there is no villain in this story. It is unlikely that pre-release information is capable of causing any damage to the sales of any device. But still, some mystical component of the announcements eludes us. The presentation is framed as a ceremony and a celebration, but now it is not an event at all, because you know what to expect in advance. It used to be akin to revealing photos, waiting for exam results, or planning an overseas trip, before there were Google Maps with street views. Pleasure lay in ignorance.
pic.twitter.com/XmSRIxMPjZ
– Evan Blass (@evleaks) February 9, 2019
And in anticipation of Mobile World Congress next week, there is some sense of déjà vu, when at the announcements of Samsung and Vivo this week, company bosses and leading marketers voiced specifications and features that you have already read about, otherwise and saw in the video. And we shouldn't completely lose this sense of newness. Even when all the significant company secrets have become public domain, the real perception of the device will remain unknown until it falls into your hands. How will a Sony Cinematic 21: 9 screen feel? Will Samsung's flexible smartphone surpass Royole Flexpai's squalor in convenience? And how do Nokia engineers plan to hold a device with no less than 5 cameras on the back?
What do you, dear readers, think about the current dominance of leaks? Do you miss the kind of magic of anticipation or are you looking at the question from a practical point of view and are not ready to give up information for the sake of emotions?