Especially for the American market, a very interesting advertising video about the Samsung Galaxy Note 7 was created, the main role was played by Christoph Waltz, in seconds the actor reincarnated as a variety of US residents, they say that these are typical images, in fact, of course, grotesque. Watch the video. He's really very good.
Pay attention to a few things. First, Samsung is missing from the YouTube title – the video is called Galaxy Note7: Busy Busy Busy. Apparently, the company wants to promote Galaxy as a separate brand, which is quite logical. Secondly, such aggressive advertising, addressed to representatives of only one country, clearly shows how important this market is for Samsung. Usually, companies create universal advertising images for use in different countries – for example, videos about iPhone are the same for the USA and Russia. Thirdly, what features are played out in advertising? This is the use of a pen for both advanced and simple tasks (draw something on a photo), water protection, Samsung Pay service, high-quality camera, sports functions.
In general, be sure to watch the video, it's interesting.