It's good to be a company Apple, you always have arguments as to why a buyer should overpay for a flagship model. More memory for files, fast and powerful processor on which everything flies, fashionable frameless screen, etc. If you want the best “user experience” – buy a flagship.
But what about home appliance manufacturers? How to convince a customer to overpay an exorbitant price for a thing, to the basic functionality of which you can't screw anything? Let's see how marketers and engineers solve this difficult task, using the example of Bosch vacuum cleaners.
A vacuum cleaner is an extremely utilitarian device, its only function is to suck dust. You neither add nor subtract anything to this function. I already had a Bosch vacuum cleaner of the GL-30 series, which the manufacturer himself describes as “upper middle class”, at least as it is signed in the MyBosch account. In the absence of shares, M.Video shamelessly sells it for 9,000 rubles, on Ya. Market the price for it starts from 5,700 rubles. (hereinafter, all prices include door-to-door delivery).
Bosch will always show you your place in society))
As many people know from the previous material, on Black Friday I was lucky to grab another Bosch vacuum cleaner of the Roxx`x ProPower series, which now costs 18,245 rubles in MediaMarkt, and on Ya. Market prices range from 11,650 rubles. up to 20,770 rubles.
Having tested the purchase, I want to answer the question: does the twice more expensive vacuum cleaner suck in a special way compared to its “upper middle class” brother? And is it worth doubling for a top model?
Everything always looks good in pictures
You can immediately see who is 'dad'
The first thing that catches your eye when comparing models is size and design. Here Bosch engineers have tried their best. The gigantism of the top model manifests itself in everything, from the size of the unit itself to the length of the hose, cord and the dimensions of the nozzle. For a small Moscow odnushka this is more a minus than a plus. Behind the door in the hall, this giant does not fit well. Little consolation here is the ability to store the crevice nozzle and the furniture nozzle directly in the case.
At the same time, we will evaluate the quality of shooting OnePlus 5
The small vacuum cleaner has a power consumption of 2000W, the suction power is not declared by the manufacturer. For a giant, these figures are 2500W and 550W (very high suction power in relation to the consumed power for household vacuum cleaners). The giant makes a much more solid noise, not as piercingly high as the baby. Also, the giant has snap locks on all joints, I don't know why this is needed. On a small vacuum cleaner, my nozzle never fell off the pipe, and the pipe from the hose. In my opinion, a feature for the sake of a feature that increases the likelihood of breakage.
It was very unpleasantly surprised that the air comes out very hot from a large vacuum cleaner, even at medium engine speeds. You involuntarily begin to think that one fine moment the engine will burn out. And Bosch gives a warranty only one year, even for top models. The question is, why proudly write on the box “Made in Germany” and “German assembly”, if in the end you give only a year of warranty? The vaunted German quality, apparently, should have a purely psychotherapeutic effect, not expressing itself in anything real.
Both vacuum cleaners have 360 ° castors, 5 power levels, long enough to vacuum an entire apartment from one outlet, and a swiveling universal nozzle to vacuum the tops of cabinets.
