Samsung: every fourth smartphone user by subscription has already updated it to a new one

Samsung Electronics said that since it launched the Samsung Forward program a year ago, which provides the ability to use and update Galaxy mobile devices for a monthly fee, the number of points of sale has increased from 60 to 416, and the number of cities of presence from 5 to 76. K In addition to branded retail, Samsung Forward also joined such key retailers as Technopark, Beeline, Know-How. In addition, users can now choose smartphones from the Galaxy A series.

The South Korean manufacturer claims that Samsung Forward is especially popular during the launch of new flagship models. Thus, 11% of all pre-orders in Samsung branded retail for Galaxy Note10 were issued under this program. This year, the total number of flagships sold under the program accounted for 13% of the total sales in showrooms where Samsung Forward is available. In a number of store chains, up to 30% of flagship smartphones are sold under the program. Monthly payments range from 1,580 rubles for the Galaxy A50 64GB to 5,490 rubles for the older version of the Galaxy S10 + 256GB.

At the same time, every fourth client who has registered Samsung Forward in October last year has already exchanged a smartphone for a new one, taking advantage of the early upgrade option.

Let us remind you that according to the agreement with the client under this program, an additional opportunity is provided for free of charge once a year to replace the broken screen or back panel in the official Samsung service center under the Samsung Smart Care + program. This service allows you to keep your smartphone in the best possible condition, which is especially important when upgrading.

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