After successfully launching a pilot project earlier this year, Google announced a reduction in the minimum price for purchasing apps from the Google play app store, as well as in-app purchases in 17 countries.
This decision, according to the search giant, is due to the fact that each market has its own unique requirements and opportunities. For example, buying power varies from market to market, and to give developers more flexibility, Google Play has decided to adapt pricing options to satisfy local buyers and make content more accessible to them.
Now the minimum purchase price on Google Play has been reduced in the following countries:
- Brazil: R $ 0.99 (was R $ 2.00)
- Chile: CLP $ 200.00 (was CLP $ 500.00)
- Colombia: COP $ 800.00 (was COP $ 2000.00)
- Hungary: Ft 125.00 (was Ft 225.00)
- Indonesia: Rp 3,000.00 (was Rp 12,000.00)
- Malaysia: RM 1.00 (was RM 3.50)
- Mexico: MXN $ 5.00 (was MXN $ 9.90)
- Peru: S /. 0.99 (was S /. 3.00)
- Philippines: ₱ 15.00 (was ₱ 43.00)
- Poland: zł1.79 (was zł2.99)
- Russia: RUB 15.00 (was RUB 30.00)
- Saudi Arabia: ﷼ 0.99 (was 4.00 ﷼)
- South Africa: R3.99 (was R10.00)
- Thailand: ฿ 10.00 (was ฿ 32.00)
- Turkey: ₺0.59 (was ₺2.00)
- Ukraine: ₴ 5.00 (was ₴ 8.00)
- Vietnam: ₫ 6,000 (was ₫ 21,000.00)