Google has announced that it will soon launch a new way to promote apps to developers in its online app store Google Play on devices Android – displaying advertisements in search results.
In the coming weeks, a limited number of users will be able to see ads from a pilot group of advertisers who have already run ads in Google searches for their apps. The company says it will expand its participation in the program in the coming months based on the results of the ongoing campaign and receiving feedback. Google believes that displaying ads in search results will be a useful addition to Google Play for users and developers, hoping that this will lead to greater success in the developer community.