MEIZU reported that 2015 was extremely successful for it: it expanded its product line and introduced new devices on platforms MediaTek and Exynos, with the best value for money, in each price segment, selling for the first time in its history over 20 million devices worldwide in one year. Back in 2014, sales for the same period were about 4.5 million smartphones.
The company says that MEIZU's growth in Russia has been even more impressive. Compared to 2014, MEIZU sales in our country have grown by about 10 times. This active growth was facilitated, in her words, by many factors, including the correct price positioning, high quality products and entry into new sales channels.
In 2016, MEIZU plans to continue its active growth by offering users updates to its 'M' (budget devices), 'MX' (best value for money) and 'Pro' (flagship devices) lines.