The South Korean company Samsung Electronics announced the launch of a large-scale advertising campaign in the world's largest metropolitan areas. On the night from Sunday to Monday, an intriguing video in Korean appeared on the largest media facade in Europe, located on the building of Hydroproject in Moscow. Stylish black and white animation consists of characters from the Korean Hangul alphabet. In translation, the cryptic message “미래 를 펼치다” means 'Open the future'. The video announces one of the most anticipated events of the year – the presentation of the new 2019 line of devices Samsung Unpacked, which will take place on February 20.
The global marketing campaign in support of Samsung Unpacked was launched in Paris with a series of billboards called 'Discover the Future', and continues to be launched sequentially in the largest metropolitan areas of the world – Moscow, Barcelona, London, New York, Milan, Singapore.
The Discover the Future campaign will also be implemented in several stages at Samsung Electronics' online platforms. An interactive game has already been launched on the company's website. Users are invited to assemble a puzzle from fragments of images of text in Korean, to solve a message from symbols and get a chance to win one of Samsung's new products this year.